Water Pollution Reduces Drinking Water Quality :: Drinking Water Quality

Issue Statement The contamination of public water wells in Monmouth and Ocean County can lead to negative long terms effects and put a major impact on the cost for water filtration. The accumulation of polluted water being produced in the area requires additional treatments making our county limited to our expenses. Discussion Many water wells in the state of New Jersey in addition to those in Monmouth and Ocean County have been susceptible to pollution. Some experts say, including the DEP commissioner, that the problem is not whether water coming out of your tap is safe. The real issue is the cost to put in addition treatments into the water therefore making it safe for every element where water is required and utilized. Though, updates have shown that drinking water itself is becoming unsafe and insecure for residents to consume as well. Several conditions play a part in the pollution of water through the state. Whether it’s storm runoffs, leaky storage tanks, or harmful waste dump sites, these all have an effect on the high bacteria levels in the water. Keeping the pollution to a minimal is not the easiest thing in the world to do. Pesticides, petroleum products, corrosive or ignitable toxins are some examples of hazardous materials that are found in water today. The major water pollutants are chemical, biological, or physical materials that degrade water quality. Residents in Brick Township, Lakewood, Jackson Millstone, Freehold Township, Howell and Wall are some of the many local areas that are affected. Those organizations that are responsible for replenishing the water such as the New Jersey American Water Co., Monmouth and Lakewood systems, United Water Toms River, Brick Township Municipal Utilities Authority and New Jersey American's Mount Holly system will probably be required to face these challenges and obstacles with a different strategy compared to the previous procedures. Life threatening circumstances have occurred in the past that reminds us what could happen to our water supply if we do not maintain it. Situations like the Cuyahoga River on fire, or the Potomac River too dirty for swimming, or Lake Erie dying. Since these incidents have happened environmentalists have taken extreme measures to reduce the amount of pollution that is coming out of the power plants that are on the river and on Lake Erie. Public awareness and concern for controlling water pollution led to enactment of the Federal Water Pollution Control Act Amendments of 1972.

Benjamin Franklin: An American Life Essay

It is a fact that Benjamin Franklin was one of the only founding fathers to actively participate in all aspects of designing The United States of America. He was intricately involved in the Albany Plan of Union, the Declaration of Independence, the treaty of alliance with France, the peace treaty with England and the Constitution. His inventions included the flexible urinary catheter, bifocals, the lightning rod, Daylight Savings Time, and the United States Post Office. Franklin was a genius who was constantly thinking of a plan. This biography highlights his accomplishments, but also details the man behind the inventions and negotiations. It allows Benjamin Franklin to come off as a real person. It is written in a humble manner that allows the reader to respect Franklin for all aspects of his life, glamorous or not. Chapters One Through Three The first chapter of this biography discusses Benjamin Franklin’s arrival in Philadelphia at 17 years old. It also looks ahead briefly to an older Franklin and outlines his transformation through life. The chapter paints a friendly picture of Benjamin Franklin, outlining him as the â€Å"founding father who winks at us†. Isaacson clearly tries to get the reader to relate on a personal level to his subject. He wants to paint an open person with human faults, unlike some biographers who tend to place their subjects on pedestals. The author quickly lists some of Franklin’s accomplishments, but goes on to state that his biggest invention was the reinvention of himself. He states Franklin wanted nothing more than to create an America based on the values of the middle class citizens. The author successfully presents Benjamin Franklin in a humble and appealing manner, however it almost masks his great accomplishments at the same time. The author also highlights Franklin’s family history. He discusses Franklin’s great-grandfather Thomas Franklin and notes how he too was a rebel of some sort. Thomas Franklin kept an English Bible ties under a stool in his home when Queen Mary I outlawed them. The author does a fine job of outlining Benjamin Franklin’s heritage and his genetic ties to people who stand up for what they believe. The author goes on to state that all four generations of Franklins were similar to Thomas in that they were all likeable but they were also intelligent and non-conformists. They were all hard workers, and unlike many subjects of biographies, Benjamin Franklin was not born wealthy. The last part of this group discusses how after Franklin ran away, he moved to London to continue his training as a printer in 1724. Chapters Four Through Seven In 1726, Franklin returned to Philadelphia. He had saved enough money during his stay in London to begin his own business. He married Deborah Read in 1730, not completely out of love. The author goes into detail on how Franklin thought it was necessary to marry Read in order to give William a mother. Read was more than willing to take the job, and so they married. Isaacson goes into explanations on how Franklin’s business pursuits and personal life connect. He recalls facts such as Franklin’s successful acquisition of the Pennsylvania Gazette and his publishing of the annual Poor Richard: An Almanack. Personally, Franklin goes through years of births and deaths of those close to him. The births of William, Francis, and Sarah and the deaths of Francis, his mother Abiah and his father Josiah are also discussed. Some of the most interesting parts of the book are those where Franklin’s inventions and their history are discussed. It is interesting to realize that some of Franklin’s best ideas were not fabricated easily. Isaacson is true to history as he tells of Franklin’s successes and failures. This applies with Franklin’s inventions but also in his personal and political life. Isaacson also does Franklin justice by mentioning his great contributions as a citizen to the state of Pennsylvania. His participation in the organization of the fire department, police department, the public library, the post office, and what later became the University of Pennsylvania are noted as well. Franklin basically set up the complete plan of what a functional town should look like. Chapters Eight Through Eleven Benjamin Franklin spent several years traveling in London. He was a representative of the Pennsylvania Assembly. He was originally sent there to petition the king for tax levies. Isaacson does a nice job detailing the successes and failures of Franklin during this time. He shows the respect Franklin had as a negotiator and why he was sent on such important business. The book is true to life when Isaacson speaks of failures in Franklin’s career and personal life such as the ruin of his reputation for the Hutchinson Letters leak. Isaacson also is articulate in explaining the negotiations involving Franklin that ultimately ended the American War of Independence. The personal inclusion of the death of Franklin’s wife, whom he live apart from for the last eighteen years of their marriage, brings the story back to a more intimate level as well. Chapters Twelve Through Fifteen Isaacson makes sure the reader is aware of the impact Franklin had on the writing of the Declaration of Independence. The organization of America was one of Franklin’s most important achievements. The author does well in recording this meaningful accomplishment. Franklin traveled to France during this time in his life. The people of France came to love Franklin and respected him greatly. Isaacson showed no mercy in mentioning Franklin’s love of flirting with French women. He was a fantastic negotiator and Isaacson really attempts to capture the spell he had under the people of France as well as Louis XVI. He helped the French government draw up a treaty of commerce and defensive alliance. He was considered a hero there but he did not always feel like the hero he was thought to be. The author does a great job of pointing out Franklin’s confident times as well as times he was a bit insecure. Chapters Sixteen Through Eighteen Three years before his death, Franklin was elected president of the Pennsylvania Society for Promoting the Abolition of Slavery. Slavery was an issue that had come close to his heart and even in his final months of life, he signed a petition to call for the end of slavery. He spent the last year of his life bedridden and died in Philadelphia on April 17, at the age of 84. Isaacson does a great job capturing the reader at the end of the story. Reading about Franklin’s death is an emotional experience. Isaacson goes on to write more about Franklin’s legacy after his death. Overview It is clear that Isaacson set out to write a positive, but true biography. Although he does an adequate job of detailing even the most unpleasant aspect of Franklin’s life, you can tell within the first few chapters that he is on Franklin’s side. He develops a story of Franklin that appeals to the reader. Even after hearing what a less than average husband he was and his knack for self-promotion, the reader will most likely be forgiving due to the clever writing. By the end of the long book, the reader is a fan of Franklin’s as well. The book does tend to drag in certain areas however. The content is full of history and accomplishments but it does not completely draw in the reader fully. There are many chapters in which a non-committed reader may put the book for good. Overall however, it is a true depiction of the Benjamin Franklin, the greatest inventor, negotiator, and citizen America may ever see. Bibliography Isaacson, Walter. 2003. Benjamin Franklin: An American Life. New York.

Legislators Argue That Employees Are Losing Out, Even Though

Legislators argue that employees are losing out, even though the government requires businesses that terminate pension funds to help pay out benefits employees. According to the collective bargaining agreements labor unions will create employee pension plans and other benefits. Due to the increase in pension and benefit plans per employee, businesses compare rates to the open market. After the retirement of employees, businesses are required to fund pensions because of pension plan agreements. Also, unions can increase pension and benefit plans when negotiating new collective bargaining agreements, continually raising this business cost. Interests the union itself may try to maintain, despite organizational needs or goals. Labor unions†¦show more content†¦The social responsibility of businesses is the general idea that businesses should behave properly and contribute to economic development while improving the workplace. Nonetheless, unions on behalf of government workers are expanding while a majority of union members today now have ties to a government individual, at the federal, state or local levels. Approximately 1-in-3 public division workers is a union member, associated with about 1 in 15 for the private division employees last year. Overall, 11 percent of wage and salary worker’s in the United States are unionized, down from 35 percent during the mid-1950s. Local versus national unions and how these groups may affect future and global unionization. There are different levels of the labor unions from local, to the general, and to the national officers. They are responsible for bringing out the policies and programs of the unions. Support for the union programs is not enforced. It s agreed upon constitutionally by locals attending. As a national union depends entirely on how well local unions live up to the agreement they strike annually with all the other locals in our union. 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Identity And Identity Change, And Acts Of Identification

This essay looks at identity, specifically on an individual level as well as identity change, and acts of identification. Identity is difficult to define- it is not known exactly what forms out identity. But it is known that individuals have multiple identities, that come into practice depending on the context of where they are, and who they are with. A person has not only one self, but several selves that correspond to widening circles of group memberships. Different social context may trigger an individual to think, feel, and act on basis of their personal, family or national level of self, in addition to this a person also has multiple-social identies (self-concept derived from perceived memberships of social groups). Personal identity refers to self-knowledge derived from individual’s unique attributes. In addition, identity provides a link between individuals and the world they live in. It combines how they see their selves and how others see them, Identity involves the internal, the subjective, and the external, it is a socially recognised position, that is recognised by others not just the individual. It is for these reasons that social scientists find identity both individual and collective of interest. Acts of identification occur as a result of identity changes, which allow the individual to see themselves in another’s place, or to imagine themselves into a new identity. Identity change can mean different things on varying levels dependent on the ‘pace of change’,Show MoreRelatedNotes On Social Identity Theory1191 Words   |  5 PagesContextualizing BIRG: Social Identity Theory SIT (Tajfel et al., 1971; Tajfel Turner, 1979) has been explained briefly in the Introduction, which provided an overview on the nature of its construction (Galang et al., 2015) and its implications on ingroup inclusion, intergroup behavior, and self-esteem (Brewer Yuki, 2007). 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Sample Resume Sul Ross State University College And...

Sul Ross State University College and Career Development Centers are the Lobo Center, services freshman only, and the Career Services and Testing Center, which services freshman through graduates. Alpine, Texas is home to Sul Ross State University, it is a rural West Texas town nestled outside of the Big Bend area 20 miles from Mexico. Lobo, timber wolf, is the mascot for Sul Ross which has a student population of approximately 2000. Lobo Center The Lobo Center is located in the admissions building and consists of three offices, enclosed by glass, a sitting area, three tables that seat up to four, and limited reading materials. The Lobo Center is Directed by Ms. Helen Crane, who holds a bachelors degree in finance. Ms. Crane described the primary focus of the center is to provide services to freshman and assist them in goal setting and planning for their future. Ms. Crane stated, â€Å"I want to see students become successful and assist them in choosing a career path where they will be prosperous†. According to Ms. Crane, The Lobo Center is staffed by five employees, two full time advisors and three part-timers. Operating hours of the Lobo Center are Monday through Friday from 8:00am to 5:00 pm. Services provided by the center are for Sul Ross students only and all services are free. However, Crane continued that the fees are absorbed in student tuition. Services include, but are not limited to car eer research, class scheduling, assistance with applications,

Core Indian Values †an Advertising Perspective Free Essays

INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. We will write a custom essay sample on Core Indian Values – an Advertising Perspective or any similar topic only for you Order Now On top of that, the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers. The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterparts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values. This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now disintegrated into nuclear ones, the bond and importance of family remains the same. Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is an interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peace  is a state of harmony characterized by the lack of violent conflict. It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation. Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time. Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of today’s times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a â€Å"now† orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times â€Å"It is time† campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult. Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. India’s history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. Security A sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members. Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A person’s age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In today’s times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad around the mentality of the age group selected. Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood. This feeling of care and affection is largely targeted by marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the family’s honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prestiege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. Ownership Ever since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product. They arouse temptation to own a home which coincides with the consumer’s desire of the same. Eg. Asian paints Bird ad 11. Adaptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public. The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not offend the sentiments of the Indian audience as they are very sensitive when it comes to their religion. One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with play. The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of them. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadbury’s life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high. The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. Encouraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography How to cite Core Indian Values – an Advertising Perspective, Papers Core Indian Values – an Advertising Perspective Free Essays INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. We will write a custom essay sample on Core Indian Values – an Advertising Perspective or any similar topic only for you Order Now On top of that, the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers. The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterparts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values. This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now disintegrated into nuclear ones, the bond and importance of family remains the same. Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is an interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peace  is a state of harmony characterized by the lack of violent conflict. It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation. Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time. Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of today’s times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a â€Å"now† orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times â€Å"It is time† campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult. Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. India’s history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. Security A sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members. Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A person’s age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In today’s times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad around the mentality of the age group selected. Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood. This feeling of care and affection is largely targeted by marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the family’s honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prestiege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. Ownership Ever since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product. They arouse temptation to own a home which coincides with the consumer’s desire of the same. Eg. Asian paints Bird ad 11. Adaptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public. The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not offend the sentiments of the Indian audience as they are very sensitive when it comes to their religion. One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with play. The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of them. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadbury’s life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high. The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. Encouraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography How to cite Core Indian Values – an Advertising Perspective, Essay examples

Native Americans and the Issue of Alcoholism free essay sample

Following the European invasion in America, Native Americans came to endure many problems. While some have faded, others still linger on in their lives. The issue of alcohol and alcoholism is one of them. From settlers using it to deceive, to today’s issues on the reservation, alcohol has played a devastating role in the lives of Native Americans. Knowing how the issue of alcohol became such a predominate part of Native Americans lives will allow us to spawn ideas on how to end the problem. Before the colonists arrived in America, Native Americans had little to no knowledge of alcoholic beverages. â€Å"Stereotypes of Native Americans† par. 1 ). Low alcohol beverages were produced by some tribes but this was only used for ceremonial practices (â€Å"History of Alcohol Among Native Americans† par 2). When the Europeans entered America they brought over beverages that superseded the alcohol percent of any drink produced by Indians. European colonization is what introduced alcohol to the Native Americans, but mass consumption did not occur until the seventeenth century (â€Å"Stereotypes of Native Americans† par. 2). As the fur trade began gaining momentum in the seventeenth century, so did the alcohol trade. Some European traders offered alcohol during the trading process to manipulate the Native Americans (Eshkibok par. 7). Also, skins and furs where being traded for alcohol instead of necessities the Indian people needed. This occurred because the younger Native American men, who became addicted to alcohol, had control over the trade and chose the alcohol over other items. These decisions left Indian nations in states of poverty and left them in difficulty dealing with the invading Europeans (â€Å"Stereotypes of Native Americans† par. ). As more Europeans entered American, more and more Native Americans were forced into reservations. These reservations left Indians in mass poverty, cultural shock and with no hunting grounds. Reservations with these issues are breeding grounds for social problems, including alcoholism. Many assumptions have been made as to why the Indians became so addicted to alcohol. The biggest factor that causes the alcoholism is how life on the reservations is for Native Americans. As said before, poverty and cultural shock causes depression among the population of the reservation, which leads to substance abuse to cure these feelings. There are a few statistics one must consider, presented in an article by Peter Katel. In reservations nationwide, forty nine percent of the population is unemployed; that is 10 times the national average. Also, deaths from alcoholism are at least six hundred and fifty times higher than the national average. These statistics show how life on the reservation is vastly different. With such a sense of despair in the reservations, it is understandable why people turn to substances for an outlet. While most blame it on the conditions of the reservations, some blame can be put on the chemical make-up and genetics of the Native Americans themselves. Depending on race, the time it takes to metabolize alcohol differs. In the case of Native Americans, the time it takes to metabolize alcohol is lower (Ringwalt par. 3). This difference in metabolizing rates could explain why the Indians developed a habit to alcohol very quickly when first introduced to it when the colonist arrived. Many misconceptions have arrived with the issues of alcoholism in Native Americans though. Due to some reservations having high populations of alcoholics, stereotypes have evolved. Bars began displaying signs forbidding them to drink (â€Å"Stereotypes of Native Americans† par. 5). According to an article written by grad student Mike Eshkibok, the stereotype has even made its way to the big screen in movies like Flags of our Fathers and Apocalypto ; â€Å"These powerful films depict Indians in a violent or stereotypical way, suggesting that all Indians are afflicted with drug and alcohol problems† (par. ). This stereotype has gone as far as to have people believe that Indians are either wise old men, or drunks (Nerburn pg. 185). Scientific study also is affected by these stereotype and leads to biased results. Recent studies were found to have false results about the percentage of Native American alcoholics from two reservations. Even though the results of the new study found that the amount of alcoholics on the reservation were fifty percent higher than national averages, it was still considerably lower than the previous study which found up to eighty percent f the men on the reservations were alcoholics (Ham par. 2). With stereotypes becoming so inflated that it affects scientific studies, a higher concern of solving this problem must begin. Native Americans have dealt with many problems after European colonization, and one of the prevalent issues is alcoholism. With the history of alcohol being an invasive and with modern times leading to more cases of alcoholism, it is hard to say when the Native Americans will see the day when their communities are free of this trouble. Section 2: Alcoholism is an issue in many peoples lives. But for Native Americans it has become a very common issues effecting many people. Native Americans also affect more than health, issues like stereotyping and control come into play. Two authors decided to include the effects of alcohol in their works. By showing the affects of alcohol in Native Americans, people will be able to see the difficulties of the disease and try to overcome some of the problems. In the play â€Å"Ghost Dance† by Annette Arkeketa, a women named Hokti is dealing with her issues of alcoholism while she lays in a coma. You see the thoughts of both Hokti and her family sitting by her side. This issues that are brought up show how each side is affected by the disease. Hokti herself is affected by the â€Å"Alcohol Spirit† who deems her unable to live life with out alcohol, while her family is listening to her younger sister Lori state how she has changed and how dying would be best for her. The problems that are brought up show how the family is affected by the alcoholic daughter and proves that even if they are Native American, they are dealing with a huge problem. Arkeketa play is told by a man telling a story to two children. He is trying to explain why there are no more Native Americans. Alcoholism is tearing up the Native American culture and with out the strength of the Indians and the help from the out side world the Native Americans may never overcome the grasp of alcoholism. Arkeketa may be trying to create this concept in her play. Hokti is hearing the words of her sister, the out side world, and is becoming informed on how she is acting, while hearing this she is battling, and ultimate helping herself conquer alcohol. Alcohol has also affected the reputations of all Indians, not just the ones who are alcoholics. In Neither Wolf Nor Dog by Kent Nerburn, the issue of stereotyping Indians is brought up. Nerburn travels around with an Indian elder named Dan and hears his take on problems facing the Indian people. While at a bar in a local town, two drunk Native Americans walk in and make a scene. This sets Dan off on a story about how people only see Native Americans as either the wise elders or drunk slobs. When they meet one of us who‘s not drunk they have to deal with us†(185). This stereotype is very true, and has been around for a long time. Signs in bars stating â€Å"We don’t sell to Indians†, and laws being passed to make selling alcohol on reservations illegal (â€Å"Stereotypes of Native Americans† par. 7). Stereotyping begins many doubts about the Indian people, even if some chose not to drink or can tolerate themselves. Nerburn was asked by Dan to write this book in hopes of dispelling the common misconceptions about Indians and to show how exactly they have been living. Throughout the story Nerburn has had trouble figuring out how to write the story. He is told that he must not make it white or the message will not get across. Nerburn then decided to write the story as is occurs, in first person. This makes the reader as if themselves are Nerburn going through this journey. So when readers are experiencing this journey they really come to realize how the Native Americans are feeling and get a new perspective. This way of writing will help the readers dispel the stereotypes they may have had, especially on alcoholism. Seeing an Native Americans point of view on issues like this really gives the public a full view of issues like alcoholism in Native American lives. With authors like Nerburn and Arkeketa writing about the difficulties of alcoholism in Native Americans lives, people will begin to see how the Native Americans are dealing with the issue and how some are connected even though they don’t suffer from the diseases at all. When people begin to understand the problems, more effort to fix it will come up.